PDF Download Social Media Marketing: A Strategic Approach, by Melissa Barker, Donald I. Barker, Nicholas F. Bormann, Krista E. Neher
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Social Media Marketing: A Strategic Approach, by Melissa Barker, Donald I. Barker, Nicholas F. Bormann, Krista E. Neher
PDF Download Social Media Marketing: A Strategic Approach, by Melissa Barker, Donald I. Barker, Nicholas F. Bormann, Krista E. Neher
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Social Media Marketing: A Strategic Approach promises to be the seminal textbook in the field with its distinctive conceptual foundation and practical approach to developing successful social media marketing plans. A proven eight-step social media planning model provides students with a cumulative learning experience, showing them how to construct social media strategies that achieve desired marketing goals.
- Sales Rank: #82262 in Books
- Published on: 2012-03-09
- Original language: English
- Number of items: 1
- Dimensions: .70" h x 8.30" w x 10.80" l, 1.70 pounds
- Binding: Paperback
- 400 pages
Most helpful customer reviews
1 of 1 people found the following review helpful.
Book makes the class content easy to digest
By Alpha_Cookie
Book makes the class content easy to digest, and the formatting is easy to follow. My only reason for 4 stars is the lack of a glossary, an index is fine and dandy, but for vocab studying I find it easier to use a glossary.
0 of 0 people found the following review helpful.
It's very modern and easy to understand
By Lauren
I wish I didn't rent this book and just bought it instead! This book looks a little dated, but isn't! It's very modern and easy to understand. There are tips and tricks in it that are easy to follow and case studies that prove these techniques work. I found it very helpful in many ways. The book teaches you how to create a social media marketing plan from scratch. And it shows how to improve your existing one. Very clear, simple language - especially for those that don't know all the technical lingo. Really enjoyed reading through it. Works well for any business model - big corporations or small businesses. But also nonprofits too! My advice? BUY the book. You'll want to reference it again and again.
0 of 0 people found the following review helpful.
No longer relevant to social media
By Amazon Customer
This book was required for a college class, but I didn't like it at all. It's outdated, hasn't been updated since 2013. I actually spoke to my advisor about my disappointment with the book.
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