Free PDF QR Codes For Dummies, by Joe Waters
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QR Codes For Dummies, by Joe Waters
Free PDF QR Codes For Dummies, by Joe Waters
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Find out how to effectively create, use, and track QR codes
QR (Quick Response) codes are popping up everywhere, and businesses are reaping the rewards. Get in on the action with the no-nonsense advice in this streamlined, portable guide. You'll find out how to get started, plan your strategy, and actually create the codes. Then you'll learn to link codes to mobile-friendly content, track your results, and develop ways to give your customers value that will keep them coming back. It's all presented in the straightforward style you've come to know and love, with a dash of humor thrown in.
- Businesses large and small are using QR codes to share product information, coupons and special offers, and to process payments from customers' smartphones
- This small guide is packed with the information you need to start using QR codes with your business
- Covers what QR codes are and how to get started, plan a QR code campaign, create the codes, and link them to mobile-friendly content
- Explains code management systems and how to track your results, ways to deliver genuine value to your users, and how to plan for the future
- Includes ten cool campaign ideas
QR Codes For Dummies, Portable Edition helps you take advantage of this hot trend with practical knowledge you can use right away.
- Sales Rank: #749696 in Books
- Published on: 2012-06-05
- Original language: English
- Number of items: 1
- Dimensions: 8.50" h x .25" w x 5.50" l, .30 pounds
- Binding: Paperback
- 120 pages
From the Back Cover
Make marketing campaigns come alive by creating QR Codes that get customers to take action
They're popping up everywhere, and your business better jump on for the ride. After all, a QR Code provides an instant pathway to your product information, coupons, and even mobile payment processing. With the help of this guide, you can quickly discover how to create, use, and track QR Codes as part of an effective marketing campaign.
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Buzz, buzz, buzz — find out why QR Codes are skyrocketing in popularity and bridge the offline world with online content
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Choose your app — pick a QR Code reader, troubleshoot any issues, and save a QR Code for later use
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Open your toolbox — select the best mobile generator to build your QR Code, make it stand out, and add the finishing touches to launch it
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Give them what they want — ensure your QR Code offers the mobile-friendly content that people want to see
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Be heard — explore all the possible uses for your QR Code and then spread the word so it gets scanned
Open the book and find:
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Tips for choosing the right QR Code reader for your smartphone
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Steps for choosing a QR Code generator
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Ways to generate and test your first QR Code
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Directions for adapting content for mobile devices
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Hints for making sure your QR Code is scanned
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How to use QR Codes for education and fundraising
Learn to:
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Get started with QR Codes and plan your strategy
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Create codes and link them to mobile-friendly content
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Track your results with a code-management system
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Deliver value to your users
About the Author
Joe Waters shows nonprofits and businesses how to use cause marketing and social media to establish and grow relationships with donors and consumers. He writes the web's #1 cause marketing blog,?Selfishgiving.com, and is coauthor of Cause Marketing For Dummies.
Most helpful customer reviews
9 of 9 people found the following review helpful.
Okay
By AxtManCan
I have been a fan of the Dummies series for years and I recently started doing more SEO/ORM/ and online marketing for a start up I work for. I bought the book to help me understand more in depth about QR codes and how to best place/market them on materials we send out. To be honest the book is well written and gives you a great outline. The reason I'm giving it 3 stars is because you can find all this information online for free. I'm a person that likes to read hard copies of materials so I bought this for that reason. If you know nothing about QR codes or how to market them then please by all means buy this book. But if your a computer research junkie then just search and read through several QR and entrepreneur sites for tips and tricks.
1 of 1 people found the following review helpful.
QR Codes for Dummies a straight up read.
By Bill Gibson
To the point - quick read - no 'gobbly-speak'. Just what I was looking for and able to do my QR Code project same day.
2 of 3 people found the following review helpful.
Great read for reluctant adopters.
By Joanne Fritz
Within 15 minutes of starting to read Joe's book, I, a late adopter if there ever was one, had downloaded a reader to my phone and my iPad, connected with one QR (Joe's own website), and began to see how QR Codes might be useful. I write about nonprofit organizations so wanted to get up to speed about how nonprofits can use QR Codes for promotion, fundraising, volunteer work, etc. I wasn't disappointed. Joe's background is in nonprofit so he included plenty of examples of how QR Codes fit into charitable work. I highly recommend the book...a plus is that it is a quick read.
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