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From Bryan Mattimore, innovation guru to Fortune 500 companies, comes a book for aspiring entrepreneurs, corporate “intrapreneurs,” and anyone else looking to break the mold.
Bryan Mattimore is a big idea guy. For the past twenty-five years, he has helped Fortune 500 companies create over $3 billion in new innovations using his unique creative-thinking exercises. In 21 DAYS TO A BIG IDEA: CREATING BREAKTHROUGH BUSINESS CONCEPTS, Mattimore takes readers through a disciplined creative process to create original and practical new business concepts.
By investing less than an hour a day for twenty-one days, you will:
1) learn a new toolkit of creative thinking strategies and problem-solving techniques that can be used for solving a wide variety of both personal and professional challenges, and
2) generate more than a dozen new concepts from which to choose the highest potential/winning idea for a new start-up.
Entertaining and easy-to-follow, 21 DAYS TO A BIG IDEA is a must-read for all aspiring entrepreneurs, helping you to discover and implement your first―or your next―biggest idea.
- Sales Rank: #1031426 in Books
- Published on: 2015-11-17
- Released on: 2015-11-17
- Original language: English
- Number of items: 1
- Dimensions: 8.50" h x .33" w x 5.51" l, .42 pounds
- Binding: Paperback
- 156 pages
Review
"Greatness starts with an idea, but the chasm between ideas and truly great ideas is vast. This terrific, approachable book provides a simple and straightforward method for bending and torturing almost any idea until it succumbs to greatness."―Bob Dorf, co-author of THE START-UP'S OWNER'S MANUAL
About the Author
Bryan W. Mattimore is cofounder of the Growth Engine Company (www.growth-engine.com), a sixteen-year old innovation agency based in Norwalk, Connecticut. Bryan has facilitated over a thousand brainstorming sessions, and managed over two hundred innovation projects, leading to over $3 billion in new sales for a wide variety of Fortune 500 clients, including Kraft, Unilever, Ford, BNY Mellon, LVMH, Merck, and Pepsi. A cum laude graduate of Dartmouth, his last book on ideation and innovation process was IDEA STORMERS: HOW TO LEAD AND INSPIRE CREATIVE BREAKTHROUGHS (Wiley Jossey-Bass). He is also the inventor of the creativity training game, Bright Ideas.
Most helpful customer reviews
0 of 0 people found the following review helpful.
HEY...WHAT'S THE BIG IDEA!
By Todd Cherches - BigBlueGumball
HEY...WHAT'S THE BIG IDEA! You can answer that question in just 21 days with the help of innovation and ideation guru Bryan Mattimore's instructive and inspiring new book! A terrific follow-up to his excellent previous work, IDEA STORMERS, Mattimore generously shares with us the wisdom of his many years of experience as an expert in the field of idea generation, problem solving, and solution finding.
While I would strongly recommend reading this book from cover to cover (it's a quick, fun, and easy read as Bryan's a terrific storyteller), what's great is you can also just open at random to any page and this handy handbook will serve as a catalyst to stimulate new insights and ideas.
So, while bringing him in to facilitate an ideation session in person would probably be the best idea you had all week, reading 21 DAYS TO A BIG IDEA (as well as IDEA STORMERS) would definitely be the next best thing.
21 Days to a Big Idea!: Creating Breakthrough Business Concepts
1 of 1 people found the following review helpful.
Good
By Autamme_dot_com
A big idea in 21 days, breakthrough business concepts galore and much more besides. This is the brave claim by this business guru. Will it deliver? Are you capable to jump on board and seize this gushing firehose of advice?
The author obviously believes so, offering up what he describes as a “disciplined creative process to create original and practical new business concepts” – all of this for less than one hour a day of effort for 21 days.
Now, this reviewer probably needs to turn the cold water tap on this enthusiasm. It is conceivable that it can work for some, but manage your expectations accordingly. At the very least it will have you thinking and the discipline of setting aside an hour a day to look at the problem, the issue or your future is by no means a bad idea. You might be dog-tired, busy with other work and your partner is complaining they don’t see you but you should, must even, still find that one hour. Just like in business, especially when you are a one-man company or in a start-up phase with a small team, you might not have the luxury of waiting until tomorrow. Skip a day and the world might not stop turning, but now you have twice as much to think about… skip that and then what? You’ll either give up entirely, cut corners and mess up in your rush to catch-up.
The author guides you through the idea creation and exploitation processes, obviously in a superficial amount of detail but enough for the task at hand. You cannot afford to be overwhelmed at this stage.
The good thing is that you are not going to break the bank by buying this book. You could treat it as an indulgence, an intellectual exercise, a boot camp for your business brain. If it leads to anything that’s all well and good. You could even use it as an excuse to daydream or make a dry run for 21 days and maybe even some great business idea will emerge from this process.
It was quite inspirational, being more evolutionary than revolutionary. Some may be tempted to short-circuit the book and just pick a few bits of advice out of the wider programme. That can work too.
Are you prepared to gamble ten dollars on maybe that next great thing?
0 of 0 people found the following review helpful.
Creativity in the fast lane
By Mr. P. Cook
We live in a busy world and in such an environment to slightly misquote Queen "We want it all and we want it now". Bryan Mattimore's latest book gives us a flexible process for focusing on your true desires and then examining a wide range of creative ideas for realising and executing your desires. 21 Days boils down the creative process into bite-sized pieces, using great stories and examples from experience to bring the process to life. Packed with a wide range of techniques for divergent and convergent thinking, the book takes you by the hand and leads you through the processes.
If you are looking for a great business concept, grab a copy of 21 days and work through the exercises. It just might change your life.
Peter Cook - Author Leading Innovation, Creativity and Enterprise
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